marketing

Social Media and Marketing

  Marketing and social media now go hand in hand. “Social media has been invaluable as we have built our business, and when used correctly, it can be a great help to companies who don’t have marketing budgets,” say Laura Mignott … Read More

Utilize Snapchat for business growth

  Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and … Read More

Business opportunities with IoT

Many IT experts predict that more businesses will gravitate towards the Internet of Things (IoT). This statement is hard to dispute considering that smart thermostats and refrigerators are already in widespread use. But internet-connected appliances aren’t the only thing IoT … Read More

Which social media platforms suit your SMB?

  The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there … Read More

Instagram Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding … Read More