Phishing and social engineering attacks are evolving rapidly as cybercriminals leverage artificial intelligence to become more convincing and harder to detect. Traditional phishing emails were often easy to spot due to poor grammar or generic messaging. Today, AI enables attackers to craft highly personalized, well-written messages that closely mimic trusted contacts, brands, or executives within an organization.

AI-driven tools can analyze social media profiles, public records, and previous data breaches to tailor messages that exploit human trust and urgency. Voice cloning and deepfake technology have also introduced new threats, such as fraudulent phone calls that sound exactly like company leaders requesting sensitive information or urgent payments.

As these attacks grow more sophisticated, awareness and education are critical. Organizations must invest in regular security training, advanced email filtering, and strong verification processes. While AI strengthens cyber threats, it can also be used defensively—helping identify suspicious patterns and prevent attacks before damage occurs. Staying informed is the first line of defense.