Voice over Internet Protocol’s (VoIP) call recording feature has been around for a while now. However, small- and medium-sized businesses (SMBs) that don’t prioritize customer interaction are underutilizing it. When used properly, call recording can strengthen your company’s reputation and boost customer satisfaction.
#1. Improve customer service
One of the most important reasons why businesses should always record their calls, no matter its significance, is to ensure high-quality customer service. By reviewing calls, managers can understand how their agents have been dealing with customers, find out whether or not they’ve followed company protocol, and pinpoint any aspects that can be improved on.
Without call recording, managers would have to listen to each call in real time, which is a time-consuming process. By recording each call, not only will your managers save time, but your employees will also be motivated to perform at their best every time they’re on the phone because they know their calls can always be reviewed.
#2. Upgrade employee performance
According to Edgar Dale’s Cone of Learning, people only remember 10% of what they’ve read, 50% of what they’ve seen and heard, and 90% of what they’ve done. By providing your agents with actual recordings of good and bad calling examples during training sessions, and have them simulate calls afterwards, they’ll be able to learn better and provide high-quality customer service faster.
#3. Retrieve missed details and prevent litigation
With hundreds of phone calls daily, it’s understandable if your employees don’t catch every single detail. And for companies that require their agents to manually input information during calls, there’s always a possibility that they’ll forget or miss certain information. Needless to say, this could lead to disgruntled customers. If not properly handled, this can harm your reputation, reduce work opportunities, and if things escalate, proceed to litigation.
VoIP’s call recording feature lets you replay saved audio files to make sure you haven’t missed any details, ensuring that all customer demands are met. And if you ever get into a dispute with your clients regarding who said what, you can always retrieve the exact audio file and have both sides listen to it, saving you thousands of dollars in legal fees.
#4. Understand customer preferences
Have you ever received an inquiry about a product or service that’s not included in your offerings? While your agents usually jot these requests down and pass them on to the relevant personnel, they may end up forgetting some if numerous calls are being made that day. Tiny issues like this can lead to potentially huge losses.
With call recording, you can review all your calls at the end of the day. You’ll have a better picture of what certain customers are looking for so you can address them better.
Want to learn more about VoIP and how it can improve your business productivity, give us a call today.