There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses. If you’re looking to grow your subscriber base in 2017, here are 50 ways you can grow your small business email list.
Include a Sign Up Form on Your Website
To get people to sign up for your email list online, you need to make sure you have a working sign up form displayed prominently on your website. The form should include a description of what people will get by signing up, along with any other information you require from them.
Offer an Incentive
It’s also essential that you tell people what’s in it for them. Don’t just say you’ll send regular updates or offers. Tell people if they’ll get discounts or free content or other helpful resources.
Write an eBook
If you want to really entice more signups, you can write an ebook and offer it for free for anyone who signs up for your email list.
To show people how helpful your email list can be, you can include a testimonial on your landing page or sidebar from someone who found it to be a great resource.
Request Emails During In-person Sales
You can also go out of your way to get people to sign up for your list simply by asking people who are making purchases if they’d like to leave their email addresses.
You can also offer a one-time reward for people who sign up, like an exclusive coupon code that they can use within the first year.
Include a Link on Your Business Cards
Use your business cards as a way of letting potential subscribers know about the benefits of signing up for your email list. Just include a link and some information on the back.
Invite People to an Event
If you have an idea for a one-time event that might interest some potential subscribers, you can ask people to sign up in exchange for a ticket or event information.
Provide Helpful Online Content
If you want to show people that you can provide them with great content via email, then you need to first show them that you can create great content in general. That means you can start a blog, YouTube channel or other content strategy to showcase what you have to offer.
Once you create great content, you can add extras like worksheets or additional information that people can only get if they sign up for your email list.
Or you could create a whole section of your website that’s password protected, and then only offer access to that section to your email subscribers.
You might even consider adding a community feature like a forum or even a Facebook group and granting access to those who sign up.
Have an Opt-in on Order Pages
When people make purchases on your website, you can create an option that lets them opt-in while completing their order.
Make Order Confirmations Work for You
Once people have already completed their orders, you can send them a confirmation email that also includes an easy way to sign up in case anyone missed the form on your website.
Add it to Your Social Profiles
You can include a sign-up link in your social media profiles along with a quick description or incentive for signing up.
Join a Networking Group
If you want to appeal to other professionals in your area or industry, you can join a networking group to meet relevant contacts.
Preview New Offers on Social Media
Each time you create a new offering or exciting piece of content, make sure you offer a preview on social media so that your followers can see what they might be missing if they aren’t already signed up.
Create Separate Opt-ins
If you offer a variety of different content to subscribers, some people might not want to sign up because they don’t want to receive all of that different content. But if you separate it into more specific lists, like one just for discount offers and one for curated content, you might attract more sign-ups.
Add a Call to Action on Facebook
Facebook also makes it really easy for you to add a call to action to your page. So you can make your call to action the ability to sign up for your email list.
Publish Offers on LinkedIn
If you have content that includes upgrades or requires a password, you can share the link on LinkedIn to increase visibility and gain subscribers from that platform.
Include Calls to Action on Blog Posts
If you blog for your business, you can also include calls to action at the bottom of each post to encourage more sign-ups.
Host a Webinar
If you have relevant expertise to share, you can also host a webinar and allow people to sign up for free by leaving their email address.
Include Social Sharing Buttons
You can also encourage people to share your emails or any other content you might offer by including social sharing buttons that make it really easy for them to send your content to others via email or social media.